The Internet is a great thing, it has offered
many people and businesses access to an enormous amount of information and
business opportunities. However the same applies for people with less noble
means and I think it is fair to say that most types of scams and frauds will
have an internet version as well. "Ponzi schemes" are no exception to
that and in fact are being utilised in overwhelming numbers. In short, a Ponzi
scheme is one where the scammer robs Peter to pay Paul.
A Leap Back in Time: 1899, William '520%' Miller
William Miller was a bookkeeper from Brooklyn, living in a small apartment
together with his pregnant wife at the end of the 19th century, making $15 per
week. With a baby underway William could certainly use extra cash. After
hearing incredible stories of stock brokers making it big by playing the
market, he decided to borrow $100 from a local loan shark and took it to the
first investment house he could find. Alas, that first investment house he
found was what was known as a so called "bucket house", where
worthless stock was being sold as due to rise while actually being due to fall.
This was a typical scam from the early Wall Street days.
Not long after his investment William got the bad news from the broker, the
investment was gone. The following day he got a visit from the loan shark,
looking for his payback. William, inspired by the words of Benjamin Franklin:
"The road to wealth is a plain as the road to the market", set up
W.M.F Miller Investments. Miller claimed to have picked up a secret by hanging
around Wall Street and offered investors a 10% per week return on investment. This
is what got him the nickname 520%.
William's strategy is what is now considered to be a classic Ponzi scheme: he
paid off original investors with the investments from new investors. Initially
starting with only a few investors, word spread around about this incredible
opportunity and more investors wanted to join. Initial investors even started funnelling
back money to make more.
William started advertising by direct mail and in the newspaper and rented an
office and over the course of less than a year, William saved for himself an
amount of $480,000. Of course it was only a matter of time before this bubble
would break. However, before that could happen naturally two other conmen
circled in on William and persuaded him in the end to share his profits in
order to stay out of jail. $250,000 were eventually handed over to these conmen
and on advise of one of the two, William fled to Canada. By making him believe
that his son, William Junior was sick, he was lured into coming back and duly
arrested and sentenced to ten years in prison.
Twenty years later, Miller revisited: Charles Ponzi
In 1920, about 20 years after William 520% Williams launched his scheme,
Charles Ponzi was a stock clerk in Boston making about $15 a week. He came
across an opportunity when he learned that you could make a profit by buying
International Postal Reply Coupons - the international version of prepaid
postage - which could be bought in one country for one price and then redeemed
in the US for a much higher price. In the New York Times of 30 July 1920,
Charles Ponzi explained:
"I wrote a man in Spain regarding the proposed magazine and in reply
received an international exchange coupon which I was to exchange for American
postage stamps with which to send a copy of the publication. The coupon cost
the equivalent of about one cent in American money, I got six cents in stamps
for the coupon here. Then I investigated the rates of exchange in other
countries. I tried it in a small way first. It worked. The first month $1,000
became $15,000. I began letting in my friends. First I accepted deposits on my
note, payable within ninety days, for $150 for each $100 received".
Charles Ponzi got greedy and began to expand his operations by soliciting money
from investors Boston, promising them a 50% return on investment in just 45
days. With a normal interest of 5% (per year) this of course sounded fantastic
to investors and soon loads of money came Ponzi's way from keen investors.
Ponzi worked his magic thanks to a friend in Italy and investors got what they
were promised: double their money in three months. When the news started
spreading, that's where the scam was born. Ponzi's scheme might have worked be
it not that there were only so many IPRC's available in and to be sold in the
United States.
With investors lining up for a piece of the action Ponzi came up with what he
thought of as a brilliant idea: you use the money from new investors to pay
previous investors. You didn't even have to buy coupons anymore. As long as
investors kept on coming in the scheme could go on forever. Of course a scheme
like this was bound to collapse, and it did. The Boston Post started sniffing
around and the bad press made the flow of fresh blood dry up. Without this new
blood the Ponzi empire imploded leaving many investors with the damages.
The nature of a Ponzi scheme
In the introduction to this article I described a Ponzi scheme as a scheme
whereby the scammer robs Peter to pay Paul. In its essence that is exactly the
nature of the scheme and ultimately the scam: initial investors are paid from
the proceeds of new investors to keep the scam looking successful. In the end
the bubble will burst when new investors start drying up, leaving the investors
with the damages.
Often, or at least more than once, those schemes are characterised as a pyramid
scheme. However, it is my opinion that notwithstanding the similarities there
is also a significant difference: there is no such thing as a pyramid structure.
There are in principal only two levels: the scammers level and the
victim/investor level. Furthermore, Ponzi schemes do in general not make
investors rely on their own ability to recruit new people.
The range of schemes offered is only limited by the imagination and ingenuity
of the scammers.
Almost any kind of deal can be turned into a ponzi scheme: goldmines, synthetic
rubies, windmills/wind farms, tropical islands, charity projects/development
projects. You name it.
Why are Ponzi schemes successful?
Notwithstanding the many warnings about these types of schemes people keep falling
for them. You could wonder why? One of the most attractive features about these
schemes is probably the promises of higher than normally possible returns on
investments. People will probably always stay eager to step into a "get
rich quick plan" nowadays described as so-called "High Yield
Investment Programmes".
Another factor is probably the current state of ICT which makes it possible to
dress up the schemes with very professional looking websites flash brochures
and whatever is necessary to make it look convincing.
Finally, the "herd instinct" of people is considered to be of importance
in Ponzi schemes. Very often the initial start up of a Ponzi scheme is
relatively slow and targeted at specific demographic groups: sports stars,
church congregations, small community groups, retirement communities.
As a result the start up of such schemes might be relatively slow, but when the
word gets out they usually accelerate to unlimited speed, that is until the
motor blows up! And why does the word get out? That is usually because the
early participants in such schemes usually get the high returns as promised by
the promoters. The sad thing is that these initial high returns are more than
once reinvested in the scheme ultimately leaving even those early winners with
nothing but the damages.